Wednesday, January 23, 2008

Strong communication from Shell's CEO Hofmeister

As I was driving to San Francisco Monday evening, I was listening to "It's Your World" broadcast by the World Affairs Council of Northern California on our local PBS station, KQED in San Francisco (which I recently heard has the third most popular dot-org website behind Craig's List and Wikipedia).

The speaker was John Hofmeister, CEO & President of Shell Oil Company and the event was titled, "How the US Can Ensure Energy Supply for the Future." This appearance was part of a 50 city tour that Hofmeister and other Shell executives have been conducting to start a "dialogue" with the American people.

I was impressed by Hofmeister's candor and willingness to acknowledge the poor reputation that the oil industry is suffering in the media. They are experiencing record profits while gas prices are at their highest levels in history. The public's perception of his company and industry are so poor that he reports receiving a death threat in the mail - a drawing of his body hanging from a tree.

As the event was held in San Francisco, you can imagine that Hofmeister responded to questions about the companies record profits, offshore drilling, conservation, and alternative energies. Hofmeister candid and measured responses sounded both well-informed and balanced - acknowledging the US need for new sources of energy with the long-standing 100 + year dependence on oil and a highly-developed oil-based infrastructure.

I came away thinking that Hofmeister was a very effective communicator and leader. As he speaks about in the interview, Hofmeister earned a bachelor's and master's degrees in political science from Kansas State University. He comes across as erudite. and seems to fully grasp the "big picture" of his industry and is able to articulate it's dynamics extremely well.

His candor typified the qualities of transparency and authenticity that I've written about in many posts here.

You can listen to the recording, see the video or download an MP3 file of that speech at the WAF audio and video archive here.

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